Privacy Policy

This Privacy Policy aims to give you information on how we collect and process your personal data.

The Sofie Ladefoged website, mobile and any other means of collecting personal data is owned and operated by Sofie Ladefoged ApS, referred to as "we”, “us" and “our”. We are the primary data controller for the purposes of this website and our registered office is located at Vestergade 49B, 8000 Aarhus C, Denmark.

It is important that you read this Privacy Policy together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This Privacy Policy supplements the other notices and is not intended to override them. We may amend this Privacy Policy at any time by posting the amended terms herein. All amended terms automatically take effect 30 days after they are posted. We will announce any material changes and their rationale to this Privacy Policy through email.

This Privacy Policy describes our collection, use, disclosure, retention and protection of your personal data. It applies to any Sofie Ladefoged web or mobile view where this Privacy Policy appears. By navigating to a Sofie Ladefoged website or mobile view, by transacting and by registering an account, you are agreeing to the terms of this Privacy Policy.

Sofie Ladefoged is the data controller of your personal data and is responsible for the collection, use, disclosure, retention and protection of your personal information in accordance with the General Data Protection Regulation.


We collect, process and retain personal information from you and any devices you may use when you navigate to the website or mobile view, by transacting, by registering an account and otherwise interacting with us.

We use cookies on the website to enable us to provide and improve our services, deliver content specific to your interests and get an idea of which parts of the website you are visiting. We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you; where your contact details and transactional information are processed.

Our cookies do not read data from your computer's hard drive or read cookies created by other websites you have visited. If you do not want your visit to the website to be tracked by our cookies, you can set your web browser and/or firewall to disable them. Unfortunately, this may have a negative effect on your use of the website. Please refer to your web browser help file to see how to disable and/or delete cookies on your computer.

Disclosure and security

The website has numerous security measures to prevent the loss, misuse and alteration of information under our control. We minimise the amount of personal information we disclose to what is directly relevant and necessary to accomplish the specified purpose. In so doing we may disclose your personal information to authorised third party service providers who help us to provide our services such as:

  • Payment providers to facilitate purchases

  • Fulfilment providers to facilitate order management, packaging and delivery

  • Marketing and advertising providers in order to personalize your experience

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

If you have a question about this Privacy Policy, please contact: